Jace Research specializes in every avenue of qualitative market research, with the ability to connect to a wide range of consumers in each generation. Dig deeper into your consumers' insights and continue to grow and improve your business. The most successful companies are typically the ones that always look to improve and get feedback directly from their consumers.
Qualitative research focuses on the "why," speaking to consumers directly, usually in a focus group setting, where a group could consist of anywhere from 2-12 participants; also one-on-one interviews(IDIs). Get the most personalized experience with the consumers to identify connection points, learn about how they think and what motivates them to act.
Jace Research also specializes in the recruitment side of the business, recruiting the participants for these focus groups and interviews, building rapport with the consumers prior to the actual interview. Jace Research has several partners that we work with as well.
Founder and CEO of Jace Research Jason Roberts continues to build a team and grow the company with the expertise gained over the years even prior to starting Jace Research. See below, the companies/organizations that Jason Roberts has worked with in completing market research projects.
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Jace Research has expertise creating the research design, discussion guides, screeners, all of the necessary resources needed prior to the moderation of the study. As well as conducting the recruitment for the study.
Jace Research specializes in moderating qualitative market research projects, using many of the methodologies in research.
Jace Research also specializes in providing a comprehensive report with in depth insights, quotes from consumers and conclusions from the study.